Post by ivykhan885 on Mar 6, 2024 22:29:26 GMT -6
Companies that market their products through digital marketing must, to protect users and guarantee the security of their systems, comply with the GDPR rules. Let's see in this article what the relationship is between email marketing and GDPR, how it is possible to find new customers and the advantages of sending GDPR-compliant emails! Find new customers in complete safety, discover Ediscom DEM solutions! For more info click here . Email marketing and GDPR Share on Facebook Share on LinkedIn REQUEST INFO ON DEM SOLUTIONS! Email marketing and GDPR: why do we need to protect data? Knowing the rules on data processing in depth is essential for creating safe and high-performance marketing campaigns . In fact, every time companies have to manage the personal data of natural persons, they must comply with the rules of the GDPR and the Privacy Code. We have already mentioned the GDPR in previous blog articles, describing it in broad terms and evaluating its impact on the market ; today, however, we want to analyze the relationship between email marketing and GDPR , as it is one of the most used forms of digital promotion. The personal email address is data protected by this legislation, being to all intents and purposes information that can be used to unequivocally identify its owner. Email marketing is, among other things, a tool used as the first contact for lead generation and lead nurturing campaigns.
being legally compliant with this step will allow you to proceed with data acquisition in complete safety. Let's now see how it is possible to create commercial proposals that are optimized for the public and at the same time comply with data processing regulations. Data collection and management in email marketing Very often the processing of data in marketing campaigns is a delicate issue. By scrupulously observing the terms of the law, however, it is absolutely possible to reconcile email marketing and GDPR ! In this context it is essential to pay attention, for example, to the method Australia Telegram Number Data of data collection: creating a form for acquiring data and issuing informed consent that respects all the criteria imposed by data protection legislation and applying, in the processing of personal data, the principle of data minimization (i.e. requesting only the data necessary for the declared purposes). Another important aspect is the keeping of a register of processing activities, to map the treatments carried out. This tool, introduced by the GDPR, is in fact a summary, census and analysis document containing the main information relating to the operations.
carried out on the data by the data controller and data controller. Even the security of the IT systems and therefore also of the database, guaranteed only by the adoption of all the most modern and high-performance technical measures as well as organizational measures, must be the responsibility of the owner (so-called accountability) and a guarantee for all users whose data are processed . To obtain valid results from email marketing and GDPR campaigns, it is important to know well the audience of potential customers you are targeting; in this sense, relying on established digital companies like Ediscom offer a simple and efficient solution to this "problem": database building and registry rental services , which guarantee millions of reliable contacts and transparent management of all information. An example of GDPR-compliant email sending Having reached this point, let's see through a practical example how a company can collect data from online users through a DEM campaign aimed at lead generation. A shopping centre, eager to acquire new contacts, decides to launch an email marketing campaign in which it requests data from its customers in order to provide them with a discount code to use in the centre's shops. The objectives of this strategy are multiple
being legally compliant with this step will allow you to proceed with data acquisition in complete safety. Let's now see how it is possible to create commercial proposals that are optimized for the public and at the same time comply with data processing regulations. Data collection and management in email marketing Very often the processing of data in marketing campaigns is a delicate issue. By scrupulously observing the terms of the law, however, it is absolutely possible to reconcile email marketing and GDPR ! In this context it is essential to pay attention, for example, to the method Australia Telegram Number Data of data collection: creating a form for acquiring data and issuing informed consent that respects all the criteria imposed by data protection legislation and applying, in the processing of personal data, the principle of data minimization (i.e. requesting only the data necessary for the declared purposes). Another important aspect is the keeping of a register of processing activities, to map the treatments carried out. This tool, introduced by the GDPR, is in fact a summary, census and analysis document containing the main information relating to the operations.
carried out on the data by the data controller and data controller. Even the security of the IT systems and therefore also of the database, guaranteed only by the adoption of all the most modern and high-performance technical measures as well as organizational measures, must be the responsibility of the owner (so-called accountability) and a guarantee for all users whose data are processed . To obtain valid results from email marketing and GDPR campaigns, it is important to know well the audience of potential customers you are targeting; in this sense, relying on established digital companies like Ediscom offer a simple and efficient solution to this "problem": database building and registry rental services , which guarantee millions of reliable contacts and transparent management of all information. An example of GDPR-compliant email sending Having reached this point, let's see through a practical example how a company can collect data from online users through a DEM campaign aimed at lead generation. A shopping centre, eager to acquire new contacts, decides to launch an email marketing campaign in which it requests data from its customers in order to provide them with a discount code to use in the centre's shops. The objectives of this strategy are multiple